Earlier this month, 180 artists sent an open letter to Congress in the Washington Post to reform the Digital Millennium Copyright Act (DMCA) stating the copyright no longer allows artists to earn a living. While there are multiple issues, the main complaint here is against Google and their company YouTube, which these artists feel are exploiting their creations at their expense. You can read a summary of these issues here at the Guardian, which mostly revolve around how advertising revenue is collected.
While YouTube could certainly reform their practices, there’s a bigger problem here that will be harder to solve. Kent Anderson at the Scholarly Kitchen Blog points the problem out after examining similar circumstance happening now in the publishing industry: “The fundamental contributor to the erosion of copyright is the expectation for 'free information.' This is an expectation the large technology companies have been happy to set and users have been happy to adopt.” In other words, in the past few years, people have been trained that writing, music, news, etc., should be given out for free. This feeling is understandable (of course we want free stuff!), but it is also doesn’t help the system that creates the art, especially the content creators lower down the pecking order. To illustrate his point, Anderson tells a personal story about presenting a new publication idea to a focus group. Here is what the focus group said about the new product:
"They felt even the rough prototype was superior to its competitors in the market, and they trusted us to execute to that level. The enthusiasm was palpable. When we asked them what they’d pay for it, they unanimously agreed they would not pay for it. They expected to receive it for free—somehow."Now, I like getting free stuff, too. But it is deeper than that—we've been trained to think that beautiful, complicated, useful systems and products somehow pay for themselves by just existing. This type of free model, in various forms (for example, the "freemium" approach), might actually work for some companies, but obviously is failing for some markets. The real solution to shoring up the failing the artistic (and journalistic) economy is for us to cough up the money and pay for things that we use and like.
It’s that simple. It takes a lot of work to put together music and we shouldn’t expect to get it for free. Quality takes a lot of work and we shouldn't expect it to appear for nothing. I know, easy to say, but hard to do. But it is something that we all should just swallow—even celebrate—and content providers should expect it, too, and make the process of contributing easy. Otherwise, there's a chance that the stuff we enjoy will just disappear.
What do you think? How do you think we can change the expectations?